"The only way you can compete with fraud is you let people know it's fraud," he tells me.
The company suffered a massive hack that exposed the profiles of an estimated 3.5 million members — which generated international headlines by revealing high-profile kink-seekers on Capitol Hill, in Hollywood and higher education.
In 2012, Doriana Silva, a former Ashley Madison employee in Toronto, sued Avid Life Media for million complaining that she suffered from repetitive strain injury while creating over 1,000 sexbots — known within the company as "Ashley's Angels" — for the site.
The company countersued Silva, alleging that she absconded with confidential "work product and training materials," and posted pictures of her on a jet ski to suggest she wasn't so injured after all.
Bloggers poured over the data, estimating that of the 5.5 million female profiles on the site, as few as 12,000 were real women — allegations that Ashley Madison denied. Bots are infiltrating just about every dating service.
A whopping 59 percent of all online traffic — not just dating sites — is generated by bots, according to the tech analyst firm, Are You a Human. Spammers are using them to lure victims on Tinder, according to multiple studies by Symantec, the computer security firm.
A leaked file of sample dialogue includes lines such as: "Is anyone home lol, I'd enjoy an interesting cyber chat, are you up to it?