You can use regular latex wall paint (100% acrylic is best), I’ve used it before on brick and it turned out fine.
With brick, it’s harder to remove the paint, so you want to start with more watered down paint and slowly add paint to your mixture than the other way around.
After cleaning the bricks, apply a paint primer formulated especially for brick.
Immerse a stiff brush into the solution and lightly scrub your fireplace to clean the dirt and residue off of the bricks.
A dark, out-dated fireplace can be changed into a bright and inviting space with just a coat of paint.
If you have an old brick fireplace that is begging for an update, look over these 12 fireplace renovation ideas and you just may find the idea that is perfect for your hearth and home.
Brick is so popular in kitchens, family rooms and accent walls.
If you have old brick are looking for a way to update the look.
Here is an example of how this can be done, from the wonderful Virginiahouse used a regular sponge that she dipped in red stain to get a naturally texture brick like stamp.