Trends brands speed dating


And beauty departments have been relative bright spots at department stores and drugstores.Overall, the global beauty market is projected to register a 4.3% annual compound growth rate from 2016 to 2022 to reach nearly 0 billion, according to Allied Market Research.You can grab it at a convenience store and have your yogurt on the go without a spoon.The third macro trend we are seeing at Shelf is designing not only for the supermarket shopper, but asking how does the brand experience translate to the consumer that purchases online?Having learned recently that Johnson’s company spun-off a standalone design website devoted to design for food and beverage packaging, Shelf, we felt it was timely to tap his design expertise once again, but this time through a wide-angle view of emerging design drivers in this market.What trends are you seeing in design specific to food and beverages?Influencers have greased the wheels of the beauty industry, providing trusted conduits between brands and customers as brand loyalty and faith in salespeople erodes, and ad blockers proliferate.The power of influencers is so great in the beauty business that a collaboration with a single You Tube personality — Jaclyn Hill — transformed the sleepy brand Becca into a hot commodity, leading to it being acquired by Estée Lauder. Cosmetics has built a community of 50 micro-influencers in its Beautyscape program that’s lifted thge brand's Instagram following by 25%.

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If we look at our culture, we have people that are always on the move, life’s busy and fast and our attention spans are compressing.“We wanted to give an immersive experience of our factory and lab to the viewers,” Shanee Pink, creative director at Orly, told Marketing Dive.“Three sixty lets the person watching get to choose what part of the room they want to look at and therefore it feels more like they are there in reality.While a significant number of store closings have been announced so far in 2017, the retail segment is faring better than many.Ulta Beauty’s quarterly net sales increases have topped 21% dating back to the third quarter of 2015 while LVMH Moët Hennessy Louis Vuitton-owned Sephora notched double-digit gains in profits and revenues last fiscal year.Millennials’ fascination with makeup — they’re the heaviest buyers of beauty products — and the persistence of in-store shopping despite the encroachment of e-commerce have been critical to the beauty industry’s resilience.

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