I reference it all the time when talking to clients.1) Add Trust This is something I learned from doing Conversion Rate Optimisation.You want to find out what makes them tick and then give them what they want.This can sometimes be as simple as changing the text of a header on a page.
It lets you send emails, access calendars and even create Google sites.2) Be Efficient Effective SEOs are efficient people (and efficient people are also effective SEOs I imagine? Rand wrote a fantastic post on using outsourcing to get things done which highlights the different tasks that you might be able to outsource and Will wrote a fantastic post on automating tasks (with a followup cheatsheet full of APIs). Write an "opening message" - full of humour and intelligence and wit (outsource this if you find it hard) which you can use to woo potential suitors.Anytime you find yourself doing the same task over and over again you should really stop and think about how you can do it more effectively. Online dating is a long slow process (at least for guys) and you'll need to message lots and lots of people in order to get dates (at least if you're as ugly as I am) so take the pain out of this process by automating the opening email.Whether it's testing process changes, or multivariate testing using Google Website Optimizer it's important to keep testing things.Karl from Conversion Rate Experts gave a fantastic presentation in Munich at A4uexpo where he really demonstrated why testing radical changes is much better than changing little changes.Rand recently talked about how twitters of a URL may help them rank for QDF-style queries.