Big-box retailers such as Wal-Mart and Target were expanding their food offerings, while niche rivals like Trader Joe's were opening new locations.

The chain ultimately grew to 200 locations, but was always unprofitable.Now, the company is hoping for a new owner willing to give it another go.But the Fresh & Easy brand is likely to die out, analysts said.The chain also failed to stand out from rivals and angered shoppers with higher prices and pricing snafus.Last month, Haggen filed for bankruptcy protection and announced it was leaving the Golden State.“Almost everybody in California has access to local and fresh produce because it's grown 20 miles away,” Hertel said.Market share often is associated with profitability and thus many firms seek to increase their sales relative to competitors.

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