"Chat bots may be better than me getting on the phone with somebody but they are not going to top every other mobile experience yet."Companies are setting aside concerns over forking over customer data to Facebook and they are experimenting with reaching and interacting with customers there as people spend less time on websites and only regularly use a handful of mobile apps.
Ticketmaster and Eventbrite, for example, plans to start selling events directly on Facebook later this month.
KLM Royal Dutch Airlines recently began allowing passengers to check in, get flight updates, make travel changes and talk to customer service reps in its Messenger app.
You can hail a ride on Uber and Lyft by tapping a new transportation option inside Messenger.
In order to maximize reach, "Little Brush, Big Brush" is also available in-store via barcode scan, as well as through SMS and voice call.
Facebook announced that businesses would be able to start using their messenger platform to buy and sell products and offer customers support.
The story, made up of 21 two-minute episodes, is about a family transported to a magical realm inhabited by quirky animal characters.You can ping hotel chain Hyatt with questions about your accommodations, and you can track your purchases through online retailer Everlane. Messenger users now have a half dozen more bots on Messenger to try, with another dozen or more coming soon, says Marcus.Messenger users can get a cheeky weather forecast — via chatting with an animated cat in a yellow raincoat.The idea is to give developers the ability to build more complex bots that can interpret intent from natural language and continuously learn so they can better respond to requests."If you can make it as easy as sending a text, you open up all types of new activity," said Robin Chan, CEO of Operator, which has a shopping bot that is part of the Facebook Messenger launch.The announcements are part of Facebook's push to own more of consumers' "mobile moments," as the arms race with Google and other rivals for people's eyeballs and wallets on mobile devices escalates, says Forrester Research analyst Julie Ask.Jefferson Graham reports from the F8 Developer conference in San Francisco.