After returning to New York to model, she began to pursue acting.
Her advertising campaign was at first noted for similarities to the 2006–2010 Justin Long/John Hodgman "Get a Mac" ads.
It has a RPG-like quest: one with dual difficulties, chapters, levelling up, and fashion battles (which pins your avatar's carefully constructed outfit against an NPC's).
It has crafting, where you can grind levels to unlock a certain piece of clothing, and toss them all towards a recipe to make something even greater.
She served as the T-Mobile spokesman primarily from fall 2010 until spring 2013, with occasional appearances since then.
In 2001, at age 13, Foulkes began modeling in the Toronto area.
As such, the current campaign will not feature the character of the T-Mobile Girl, but she is still a part of the company's brand family." On October 10, 2013, T-Mobile announced that they had signed a multi-year contract with Shakira as a corporate spokesperson.
Foulkes would not be part of the campaign, but remained under contract with T-Mobile and vaguely remained in the future plans.
Heck, it even has random text adventures and trivia intertwined with its special events.
Entitled 'Alter Ego', the ad is a metaphor for what T-Mobile is all about – challenging the status quo and taking bold steps in the marketplace as a challenger brand.
In March 2013, Foulkes was described as "one of the most recognizable brand spokespeople" by Business Insider journalist Laura Stampler even after converting from a pink dress wardrobe to a bad girl/biker chick image.
It's sapped away complete afternoons of my life, completely by accident.
And it's a little mobile game for i OS and Android called Love Nikki-Dress UP Queen.
The full video was posted on You Tube with a run time of , and it was presented in a 60-second national television commercial starting on December 12, 2011.