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Its UK distribution centre and call centre in Kirkby, Merseyside, is the size of eight football pitches.

It has incredible commercial pulling power, which perhaps accounts for celebrities with bona fide careers and substantial fortunes using it to sell their goods.

WHAT SHE'S SELLING: No doubt targeting those women who wish to imitate her own ageless appearance, Lulu plugs her Time Bomb range of skincare on QVC.But if an A-list celebrity is involved, another deal is struck.In the case of the late comedian Joan Rivers, QVC's most successful celebrity ambassador, she is reported to have retained up to 25 per cent of the sold value of each item — a staggeringly rich deal.The likelihood is she will enjoy an initial deal of around £2 million — at least equivalent to her past earnings as an ambassador for Elizabeth Arden perfume. Holden, 46, has been a Britain's Got Talent judge for ten years — a job thought to earn her more than £500,000 a year.Home is a £3 million house in Richmond, Surrey, and a £1 million farmhouse in the Cotswolds, which she shares with her husband Chris Hughes, a music producer, and their daughters Lexi, 11, and Hollie, five.Rivers promoted her jewellery, clothing and beauty products on the channel from 1990 until her death in 2014, after falling heavily into debt following the suicide of her husband and manager.

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