Plenty of Fish also has led the pack on innovation for many years offering many options for communication to serve the varied interests of users.
One of theses features, Intimate Encounters (IE), was a subset of Plenty of Fish for those explicitly seeking sexual partners without having to shoulder the burden of a relationship.
Married people across the UK looked on disapprovingly, but the reality is that many more cheating spouses are unfaithful than anyone realises.
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"POF is all about relationships, I'm going to make a bunch of changes to ensure it stays a relationship-focused site, " Frind said.
However, as an online dating coach, I question whether the site was ever one that attracted relationship-seekers to begin with.
In addition to eliminating Intimate Encounters entirely, they are also only going to allow members to messages singles who are 14 years their senior or junior.
The accounts of those who do not comply will be deleted.
Many women have revealed they have one night stands and married women are no different in that they sometimes too crave one night of reckless abandon.